Principal CX Advisor
Freda is known as a Customer Experience zealot and her motto is ‘how can I be of service today?’. She has over 25 years of experience in the Travel & Leisure, Aerospace, and Manufacturing industries. She achieved her Six Sigma Blackbelt Certification and master's degree and went on to work in some of the best Fortune 100 companies such as American Airlines, Honeywell, AlliedSignal, and American Express, where she helped them create their customer cultures. She also founded the Medallia User Group which has a global membership of over 360 companies and 1,200+ members who meet monthly sharing best practices.