

Serena Riley, CCXP
VP Experience Management
Serena Riley is a Certified Customer Experience Professional (CCXP) who has been igniting transformation in individuals, teams, and organizations for 20-years. She is a co-author of Customer Experience 3 and Punk XL, a Founding Member of WiCX (Women in CX), and an active member in the CXPA and CXofM. In 2020, Serena earned CXPA’s CX Impact Award and CXofM’s Individual Award for the Advancement of CX. These awards recognize her leadership of organizational CX efforts and inspiring excellence in all aspects of the CX discipline. Serena is a customer experience expert who specializes in cultivating customer-centricity and employee-elevation and is keen on broadening the narrative of Customer Experience to an even more holistic strategy of Human Experience Management. She believes we can intentionally design experiences to create better outcomes in both our work and personal lives.
